Using Artificial Intelligence (AI) for Real Estate Sales

by | May 28, 2023 | Saul's Insights | 0 comments

Two valuable AI tools are Bard, and Chat GPT.

Which one is best? Decide for yourself. Don’t be afraid to begin to integrate AI into your existing real estate practice.

As we have said from the dawn of technology application in real estate…technology will not replace agents, it is agents who use technology who will. Extend this corollary to AI…AI will not replace agents. It is agents who use AI who will.

There are many uses, but let’s start with an easy and obvious one, writing a property description.

An interesting exercise for a real estate professional is to write a question such as “Write a 100 word description of 123 River Street” and ask both Bard and Chat GPT the same question, and compare answers.

Bard Instruction:

Write a 100 word description of 123 River Street River Street in Santa Cruz.

Bard Answer:

123 River Street is a 600 square foot, one-bedroom condo located in the heart of downtown Santa Cruz. The condo is located in a modern building with a fitness center, yoga room, and rooftop deck with stunning views of the city and the Santa Cruz Mountains. The condo is just a short walk from the beach, the boardwalk, and all of the shops and restaurants that downtown Santa Cruz has to offer. It is also a short drive from the University of California, Santa Cruz and the Santa Cruz Mountains.

  • Here are some of the things you can do near 123 River Street:
  • Visit the Santa Cruz Beach Boardwalk, a historic amusement park with rides, games, and arcades.
  • Take a walk on the Santa Cruz Wharf, a popular spot for fishing, shopping, and dining.
  • Explore the Santa Cruz Mountains, which offer hiking, biking, and camping opportunities.
  • Visit the University of California, Santa Cruz, a public research university with a beautiful campus.
  • If you are looking for a centrally located, modern condo with stunning views, 123 River Street is the perfect place for you.

Chat GPT Instruction:

Write a 100 word description of 123 River Street River Street in Santa Cruz.

Chat GPT Answer:

123 River Street in Santa Cruz is a captivating residential address nestled along the scenic River Street. This charming home offers a picturesque view of the river and boasts a delightful coastal vibe. The exterior features a combination of wood siding and a welcoming front porch, creating a warm and inviting curb appeal. Inside, the well-designed floor plan offers a comfortable living space flooded with natural light. The main level features a spacious living room, a modern kitchen with high-end appliances, and a dining area perfect for family gatherings. Upstairs, the bedrooms provide serene retreats, while the backyard offers a peaceful oasis for outdoor relaxation. This residence is a true gem, combining coastal charm with the tranquility of riverfront living in the heart of Santa Cruz.


These answers, while they sound nice, are not necessarily accurate. Try this exercise on a property you know well, such as your home, to check the accuracy. And…

What’s the best software? The software you use!


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