Lesson Plan For The Future

Transaction Costs (from a friend):

Next Gen 2023:

A digital shared service allows all market participants to “plug in” and reduce their homeownership transaction processing costs by 70%.

Technology, content and to some extent capital are no longer differentiators. This step function in capability changes the basis of competition for brokers, agents and their transaction partners.

The firms/teams that build networks based on trusted relationships, effective marketing and delivery of a range of pre and post transaction services will WIN.

What will matter most are the agreements that capture value for content acquisition and downstream digital rights.

KEY Question for transactions in 2023:  Who will own the “First Party Data Rights?”