It Is Not About Big Data…It is About Big Insight

by | Aug 5, 2021 | Data, Real Estate News | 0 comments

Terradatum Joins Lone Wolf Technologies

According to Terradatum’s CEO Mark Spraetz, “We have a lot in common with Lone Wolf, so joining the team made sense for us, and for our customers as well. Like Terradatum, Lone Wolf is deeply committed to leveraging data to help real estate agents, brokers, MLSs, and associations increase their market share and improve their service to buyers and sellers. We’re extremely excited to join this organization led by Jimmy Kelly and for the future of our combined company.” We join several recent additions to the company, including HomeSpotter for digital marketing, LionDesk for CRM, and W+R Studios for CMA. Like Terradatum, each of these companies offers leading solutions for agents and brokers and brings pivotal components for the entire real estate experience to the Lone Wolf Broker Cloud.

At the same time, Lone Wolf is investing heavily in innovation, doubling down on new and emerging technologies such as AI, machine learning, and data science to significantly speed up and simplify common real estate activities like filling out contracts and getting them signed, as well as more complex activities such as agent reporting and forecasting.

 Jimmy Kelly, Lone Wolf’s CEO, explains how we plan to apply this innovation to BrokerMetrics:

“Terradatum in known for its fantastic point-in-time and historical analytics and benchmarking. We plan to build on this foundation, layering in AI-enabled strategic insights and forward-looking forecasts, so that our broker customers have better, smarter, and more predictive information at their fingertips than ever before.”

Saul and I have spent a lot of time at industry events talking with Mark and VP Marketing Jim Lawson as to the growth and evolution of the unique services Terradatum offers. At a CMLS Summit event a few years ago, Saul had a chance to talk with Mark about tracking productivity movement over the life cycle of the listing.That’s when Mark coined the phrase “It’s not about Big Data….it’s about Big Insight”

Congratulations to Mark and Jim.

And, while we are at it, congratulations to our other friends who recently joined the Lone Wolf organization, namely Dave Anderson from Lion Desk, and Greg Robertson from Cloud Agent Suite


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